Cartier is a luxury brand founded by Louis-Francois Cartier in Paris in 1847, originally as a small jewelry store. However, under the leadership of his grandson Louis Cartier, Cartier gradually grew and quickly gained the favor of the royal family and nobility, with customers including King Edward VII of Britain, Tsar Nicholas II of Russia and many other royal family members. Cartier's design is known for its unique creativity and excellent craftsmanship, creating many classic works. The Panthere de Cartier collection, inspired by the cheetah, represents elegance and strength and is one of Cartier's most iconic collections. Tank series watches launched in 1917, with tank tracks as design inspiration, simple and atmospheric, loved by watch lovers. The Love series, which uses screws as a design element to symbolize eternal love, has been popular since its introduction in 1969. Cartier is not only unique in design, but also innovative in technology. In the early 20th century, the brand began to produce advanced watches with complex functions, such as tourbillon and three tables. In addition, Cartier has introduced many innovative techniques in jewelry design, such as "hidden setting", which makes gemstones appear to float above the metal. Cartier's brand image stands for luxury, elegance and sophistication. Its advertising campaigns and branding campaigns often present a classic and noble image, conveying an unparalleled elegance and quality of excellence. Cartier's design not only pursues external beauty, but also pays more attention to internal quality and craftsmanship, which makes every Cartier work a work of art. In today's luxury market, Cartier continues to maintain its leading position. The brand is constantly introducing new jewelry and watches, integrating modern design and traditional craftsmanship to meet the needs of different customers. At the same time, Cartier also actively participates in cultural and artistic activities, supports artistic creation and the protection of cultural heritage, and further enhances its brand image and social influence. Cartier is not only a luxury brand, but also a symbol of excellence in craftsmanship and unique design.