PUMA, founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, is a leading global sportswear brand known for its innovative and stylish athletic apparel, footwear, and accessories. Merging performance and fashion, PUMA collaborates with top athletes and designers to create products that excel on both the track and the runway. The brand’s commitment to sport and lifestyle is reflected in its iconic products like the Suede sneakers and the DISC System. Emphasizing sustainability and social responsibility, PUMA continues to push boundaries and inspire sports enthusiasts and fashion-forward individuals worldwide.