In 1994, skiers Peter and Patty Duke founded Smartwool in the heart of Colorado Rockies, forever changing the sock game for outdoor enthusiasts. They were the first to create performance merino wool ski socks, known for their itch-free comfort and durability. Smartwool's passion lies in merino wool. They design apparel and accessories that leverage the natural properties of merino wool to keep you comfortable during any adventure. Merino wool offers excellent temperature regulation, keeping you warm in the cold and cool in the heat. It's naturally moisture-wicking and odor-resistant, so you can stay fresh on long hikes or challenging climbs. Driven by the spirit of exploration, Smartwool creates clothing for all kinds of outdoor activities, from mountain treks to cozy campouts. Their "go far, feel good" motto reflects their commitment to helping you experience the outdoors in ultimate comfort. So, if you're looking for high-performance, merino wool apparel to fuel your outdoor adventures, Smartwool is a perfect choice.