Founded in 1983, YETI has carved a niche in the outdoor world with its reputation for ultra-durable, roto-molded coolers. These beasts of burden boast extended ice retention, making them ideal for keeping your provisions fresh on multi-day adventures, from camping trips to fishing expeditions. YETI's dedication to quality extends beyond coolers. They've become a one-stop shop for outdoor enthusiasts, offering a variety of stainless steel drinkware that keeps beverages at their ideal temperature for hours on end. The brand prioritizes durability in all its products, ensuring they can withstand the wear and tear of any outdoor pursuit. While YETI products come with a premium price tag, they're a popular choice for those seeking a reliable, long-term investment that elevates their outdoor experiences. Think of YETI as your gear for life, built to handle anything the wilderness throws your way.